Davell Ricard
Sysco has provided Davell the tools to be the best possible Sales Consultant: “I focus on relationships, service, faith, and loyalty. These four principles have helped me to thrive in my role.”
PLEASE NOTE: Sysco does not charge a fee at any stage of the recruitment process. Any requests for the payment of fees should be refused and reported to local law enforcement for appropriate action.
Medley, Florida
At Sysco, we're building long-lasting customer relationships through our top-quality products and services, innovative technology solutions and extraordinary sales colleagues. Here, you’ll leverage our comprehensive, industry-leading training with your outgoing nature, creativity, strategic thinking and commitment to excellence to set your customers up for success. This allows your customers to grow their business—and you to grow your career.
Sysco South Florida
Employment Type Full time
Company name US0016 Sysco South Florida, Inc.Compensation Range The pay range provided is not indicative of Sysco’s actual pay range but is merely algorithmic and provided for generalized comparison. Factors that may be used to determine rate of pay include specific skills, work location, work experience and other individualized factors
Job Profile Summary This is a professional sales position responsible for growing new business within the Latin ethnic segment, with the expectation of achieving assigned business goals while enhancing the customer experience. This will be accomplished through maintaining an industry and category specific certification status knowledge base and direct selling of the ethnic segment to customers. Specialists will prioritize time, targets, and team selling efforts based on market insights and data analytics
Description
This is a professional sales position responsible for growing new business within the Latin ethnic segment, with the expectation of achieving assigned business goals while enhancing the customer experience. This will be accomplished through maintaining an industry and category specific certification status knowledge base and direct selling of the ethnic segment to customers. Specialists will prioritize time, targets, and team selling efforts based on market insights and data analytics.
15%
Develop and execute targeted Latin/Hispanic segment strategies
Lead comprehensive regional Latin segment strategy aligned with enterprise growth objectives. Translate demographic, consumer, and industry insights into actionable category initiatives that drive profitable sales growth. Identify whitespace opportunities across independent Latin operators, regional chains, and multicultural growth segments. Serve as the regional authority on Latin food trends, emerging brands, and culturally relevant product innovation. Partner with Revenue Management, Supply Chain, and Merchandising to align pricing, sourcing, assortment standards, and vendor strategy to ensure competitive advantage and sustained market expansion.
10%
Identify customer and prospect needs to deliver the right product mix
Build solution-oriented assortments aligned to regional demographic demand and profitability targets. Lead SKU rationalization and lifecycle management in Latin Assortment, exiting underperforming items and introducing culturally relevant innovations to maintain differentiation. Structure customer-specific pricing programs for key accounts while ensuring adherence to enterprise assortment standards with regional flexibility. Support onboarding of new Latin-focused customers through structured assortment and pricing solutions.
5%
Use data analytics to prioritize the highest‑value opportunities
Own regional Latin category performance across sales, margin, shrink, and inventory health metrics. Conduct competitive pricing analysis and evaluate product lifecycle performance to optimize portfolio decisions. Apply financial, demographic, and market intelligence to prioritize the most profitable segments, accounts, and growth initiatives.
15%
Actively seek, qualify, and convert top prospects to Sysco
Drive disciplined assortment planning, pricing strategy, and promotional execution to accelerate customer acquisition and penetration. Secure vendor growth incentives and marketing funds to support prospect conversion and incremental sales generation. Align category priorities with Sales leadership to capitalize on high-potential market opportunities.
30%
Develop and maintain strong relationships with customers, specialists, vendors, and brokers
Lead supplier and broker negotiations covering cost structures, rebate programs, promotional funding, freight terms, and contract agreements. Ensure imported and specialty product continuity through close Supply Chain collaboration. Partner with Operations and Food Safety to uphold quality standards, regulatory compliance, and shrink control. Provide strategic input into demand forecasting and inventory planning processes. Deep partnerships enable sustained segment growth, loyalty, and long-term value creation.
10%
Stay informed on market conditions, competitors, innovations, and share intelligence with the sales team.
Serve as the regional authority on Latin category trends, cost fluctuations, import dynamics, and emerging product innovation. Communicate structured market updates to Sales and leadership teams. Provide pricing rationale, value positioning tools, and actionable competitive insights to support differentiated selling and stronger customer value delivery.
10%
Leverage sampling and solution‑based selling to close deals
Support business reviews with key customers by delivering strategic category insights and growth recommendations. Equip Sales Consultants with category training, pricing justification, and solution-based selling tools. Utilize sampling, promotional programs, and culturally relevant innovation to drive engagement, conversion, and increased Sysco brand adoption.
5%
Document and track all sales activities through CRM tools (Salesforce - Sales Call Plans)
Ensure visibility and execution discipline by tracking initiatives, pricing programs, vendor agreements, and sales activities through CRM tools (Salesforce – Sales Call Plans). Support forecasting accuracy, cross-functional collaboration, and structured communication of program updates.
Education Required:
High School Diploma
Education Preferred:
4 year Bachelor’s degree
Experience Required:
3+ years of sales experience within a retail, broker, wholesale, or distribution environment (deep technical expertise of Italian categories)
Bi-lingual (Spanish and English) required for Latin Specialist
Ability to understand and utilize company sales reports.
Ability to travel in and outside of the United States as needed.
Experience Preferred:
Sysco Sales, Sales Strategy, Marketing, Learning & Development or similar
Salesforce.com CRM
Proven track-record of progressive career development
Overview Sysco is the global leader in foodservice distribution. With over 71,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 333 distribution facilities worldwide and serves more than 700,000 customer locations. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
AFFIRMATIVE ACTION STATEMENT Applicants must be currently authorized to work in the United States. We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law. This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.
APPLY NOW
We’re looking for a Sales team member who possesses the following traits.
Every day around the planet, the people of Sysco work together to connect the world, innovate with purpose and care for one another. As the leading global foodservice distributor, we’re paving the way for a healthier today and a more sustainable future.
There are many ways to grow your career with Sysco. Here is an example.
Our people are the fuel that powers Sysco. Explore colleague stories of growth and development with the company and in their own lives.
Sysco has provided Davell the tools to be the best possible Sales Consultant: “I focus on relationships, service, faith, and loyalty. These four principles have helped me to thrive in my role.”
What Jason learned in the military translated well into this workforce and he’s proud to be here at Sysco. “You learn leadership… you learn persistence, you learn the never quit attitude.”
Sysco exceeded Keah’s expectations “From the in-depth and hands on training, to the daily support I receive from my immediate team and leadership team.”
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