Company: Guest Supply
Zip Code: 08873
Minimum Level of Education: Bachelor's Degree
Minimum Years of Experience: 6
Travel Percentage: Up to 25%
More information about this job:
We have an exciting opportunity due to the recent reorganization of Guest Worldwide into three independent operating companies. As the Global Brand Senior Manager for Manchester Mills, you will be responsible for defining and implementing the brand’s product and customer facing marketing strategy to further establish our reputation as the hospitality industry leader in textiles and create demand for our products with current and new customers. You will partner closely with cross functional teams and manage outside agencies to meet critical timelines and drive results to grow our North America and international business. This is the perfect opportunity for a self-motivated individual with an entrepreneurial spirit looking to grow both our business and their own professional development, as Guest Worldwide evolves its global presence.
PLEASE APPLY DIRECTLY AT:
Develop brand marketing programs and global promotions to improve brand recognition worldwide.
Develop and implement innovative marketing strategies for existing or new product lines to increase sales and profitability.
Manage all marketing and brand driven activities and communications including presentations, promotions, PR, trade shows, and web marketing to meet goals and timelines.
Create, define and manage brand guidelines/assets and maintain brand quality standards with internal and external partners. Establish, communicate and maintain brand architecture.
Work directly with the product development and innovation teams to translate product technology, features and benefits into sales team, distribution partner and/or customer facing product marketing, launch kits, and all other brand materials.
Develop clear creative briefs for all marketing activities. Copy writing, graphic design, photography, and overall creative direction to be executed by yourself, shared internal resources or outside support.
Coordinate and art direct all photography and visual assets for the brand in coordination with the Guest Worldwide shared creative services. Order products, create shot list, provide visual go-bys, approvals, on site art direction if required.
Partner with shared creative services or outside agency on finalizing all creative development; own clear & timely communication to key stakeholders around key decisions, project milestones, and marketing plans, helping to keep every project organized and driving forward
Perform market research to identify consumer trends and competitive markets. Recommend products or enhancements. Identify new opportunities for growth
Manage and systematize the filing of all Manchester Mill’s trademarks and patents in collaboration with the Guest Worldwide legal team. Communicate and update key partners as required.
Implement and maintain an organized and up to date shared location of all internal and external shared brand and marketing assets.
The Ideal Candidate
Bachelor’s degree in marketing or business
6- 8 years professional experience in textile or like product marketing/communications, agency experience a plus
5+ years of content creation, copy writing, graphic design, art direction
Passionate about textiles, brand development and marketing
Strong team player and self-starter – collaborative, proactive and enthusiastic to drive teams to results
Excellent organization, communication, interpersonal and project management skills
Strong follow through with attention to detail
Ability to contribute creative, innovative ideas and solutions
Ability to think proactively, prioritize multiple projects and meet deadlines
Naturally curious and inquisitive with a creative mindset and analytical ability
Exceptional and influential, written and oral communication skills with experience producing content for presentations and collateral
Copy writing experience as it relates to brand voice, marketing and content
Mastery of Microsoft Office (Outlook, Word, PowerPoint & Excel)
Mastery in Adobe Photoshop, Illustrator & InDesign
Who we are
At Manchester Mills, we believe in the power of life’s little comforts – delivering uniquely exceptional guest experiences through uncompromising quality and a relentless passion for innovation. As one of the world’s leading hospitality textile producers, we are committed to meeting the ever-changing needs of our customers, while making responsible choices to shrink our ecological footprint and protect the health of our customers and team members.
As a part of the Sysco family, Manchester Mills has the amazing perks of a larger organization with the flexibility and diversity of a small organization:
- 80% coverage of basic medial, vision, dental insurance and more
- Traditional 401K with matching opportunities
- Quarterly team events, birthday celebrations, summer half day Fridays and more
- Flexible PTO and innovative work policies that give our employees the freedom to stretch their wings – and be home for the cable guy.
- Beautifully designed modern offices with lots of windows, breakout rooms and kitchen; on campus cafeteria, walking park and gym
About Guest Worldwide
Guest Worldwide, a Sysco company, is a leading global manufacturer and distributor to the Travel and Leisure industry, providing hospitality products for more than 40 years to over 25,000 well-known hotel chains and independent properties in over 100 countries. Recently achieving 1 billion dollars in annual revenue, Guest Worldwide has grown its business by over 200% in the last 7 years. Manufacturing, distribution, and purchasing resources are strategically located in the United States, Canada, Europe, Asia, and the Middle East, ensuring superior product selection and availability, as well as quick and efficient response to meet virtually every need.
Guest Worldwide is also a wholly owned subsidiary of Sysco. Sysco is a 50-billion-dollar industry leading global food and beverage distribution company, employing hundreds of thousands of employees worldwide and home to the 13th largest sales organization in the world. For more information, visit www.guestworldwide.com.
Guest Worldwide is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity
Applicants must be currently authorized to work in the United States.
Guest Supply is proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.
This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.Employment Type: Full Time